How to share your music on every streaming platform with one link

Building an audience as an artist means juggling merch sales, tour dates, and new record releases, all while trying to get discovered. Linktree for musicians brings it all into one place, starting with the simplest piece: giving every fan a way to stream your music on whatever platform they already use.

What is a music smart link?

A music smart link uses a single URL to direct your audience to a landing page displaying all the streaming platforms where your music is available. It’s easy to set up, removes the need to share multiple URLs, and lets your audience choose their preferred way to listen. Simply add your song, album, or playlist, and a link detection tool searches supported streaming platforms (from Spotify to Apple Music and beyond) to automatically generate a list of available options.

Choice and convenience are the biggest advantages of music smart links (also known as smart links or music links). Fans can easily tap and stream your music on their preferred platform, meaning Spotify listeners can play your latest track in seconds, rather than being sent to Apple Music or another platform they don’t use.

With so many music streaming platforms available, music smart links allow you to reach a fragmented fan base with ease. A single URL is simple to manage, even while on the road during festival season, and fans will love how easy it is for them to save and stream your music, too.

How to set up a music link

Setting up a music smart link helps fans stream your tracks on their preferred platform. As an artist, all you need to do is share a link to your music on one platform, and Linktree will automatically find matching links for other streaming services. From there, you can add, edit, hide, and re-order links as you like.

On Linktree, adding a Music Link is simple and only takes a few minutes:

1. In My Linktree, go to the Links page
2. Click + Add to paste your music URL
3. Enter a Title for your link
4. Tap the music icon (🎵) below your URL and open Link Settings
5. Choose how you want to display your music link:
   • Display available streaming services to let your visitors choose their preferred streaming service.
   • If you’ve entered a Spotify, SoundCloud, or Audiomack URL, you can choose Show an audio preview to let visitors play a snippet directly from your Linktree.
   • Choose Go directly to URL if you'd like to go straight to the link you pasted.

Music links are available on all Linktree plans (including Free plans), so every artist can display multiple streaming options and let fans play handy 30-second audio snippets directly from your Linktree.

What else can a music landing page do?

Directing fans to your latest releases is just one reason to use music smart links. Smart links can also act as a centralized mini website for everything you do and create as an artist, making it easy to sell merch, promote your shows, and spotlight your latest music videos in one place.

Want to skip the hassle and headaches of building a website from scratch? With Linktree, you can build a music landing page that allows you to:

• Share audio previews: If you've linked a Spotify, SoundCloud or Audiomack track, turn on the preview option so fans can hear a snippet before they stream the full track. Audio previews work best for your brand-new singles or lead tracks on a new album, giving fans an instant taste of what to expect from your music without having to leave your Linktree.

💡 Pro tip: Position audio previews at the top of your Linktree for maximum visibility. These 30-second snippets are designed to grab attention; featuring these upfront gives you the best chance of driving engagement before visitors scroll away.

• Drive traffic to your merch: From limited edition vinyl to your latest hoodies, fans can show their support by purchasing merch. Linktree make it easy to showcase your latest releases and direct audiences to the new collections and products they’re interested in.
• Capture emails and reward your biggest fans: Give loyal listeners first dibs on your upcoming merch releases or early access to your next record by encouraging them to sign up to your mailing list for VIP exclusives. Linktree makes it easy to collect email sign-ups that automatically sync to email marketing platforms like Mailchimp.
• List your tour dates and sell tickets: From local gigs to national tours, showcase your upcoming shows directly on your Linktree using your Seated or Bandsintown artist profile. Your fans can view all of your upcoming events in one place, see which shows are near them, and grab tickets instantly.

💡 Pro tip: Planning an album launch? With Linktree’s Music Pre-Save link, fans can pre-save your upcoming release on Spotify, Apple Music, and TIDAL, so it’s automatically added to their library on release day. When your track goes live, your Pre-Save link instantly turns into a standard music link that plays your track directly.

Dive into Linktree’s guide for music best practice to see how musicians, artists, record labels and festivals use Linktree to drive streams, sell tickets, sell merch, and more.

Where to put a music smart link

A music smart link can be used anywhere you want to promote your music, merch, or tour dates. From social media bios to post captions and upcoming email campaigns, this single URL can be used universally across all your marketing channels.

The most common places artists use a smart link include:

• Social media bios: Add the same link across Instagram, TikTok, YouTube, and X, to ensure every fan sees the same up-to-date information (regardless of what platform they’re following you on).
• Paid ad campaign: Drive ad traffic to your Linktree and boost the visibility of your latest tracks, merch launches, and tour dates.
• Video descriptions: Drop this link into the first line of YouTube video descriptions to push music video viewers to your latest releases on Spotify, Apple Music, and beyond.
• Social posts and stories: Push all traffic towards one centralized hub for everything you do and create, rather than wasting time copying and pasting platform-specific links.
• Press releases: Give journalists one link that covers everything you do, rather than making them choose which one to feature.
• Email marketing: Use the same music link in every campaign and newsletter so fans can stream wherever they listen (and you never have to worry about broken links again).

With Linktree for musicians, you never have to worry about checking every social profile or email campaign link. Your Linktree becomes a single destination for everything you create as an artist, so you can stop updating multiple bios or links every time you release something new.

How to tell whether a smart link for music is working

As an emerging artist, tracking your smart link insights helps you understand how many fans are streaming your music and what platform they’re streaming it on. By tracking total clicks and the platforms they’re listening on, you can spot what’s resonating with audiences in real-time.

The numbers that matter most are:

1. Total clicks: Captures how many fans are visiting your smart link, and is available on all Linktree plans (including Free).
2. Platform breakdown: Reveals which streaming platform fans chose, helping you see where your audience is listening to your music. Only available on paid Linktree plans (Starter, Pro, and Premium).

Other advanced analytics (like which countries or cities your listeners are engaging from, or which social channels drive the most clicks) are only available on paid Linktree plans.

One platform link vs a music link: Compared

A single-platform link only works for fans on that one streaming platform. A music smart link works for everyone, no matter where they listen.

Share your music across all streaming platforms with one link

A music smart link means every fan can stream you on the platform they already use, without you managing a separate link for each one. Set it up once, and it keeps working through every album release, tour date, and merch drop that follows.