Easy to set up and update
Add or reorder links in seconds, not minutes. Linktree’s drag-and-drop editor makes setup and ongoing updates fast — no design skills needed.
LINKTREE LINK IN BIO
One link in bio for everything you do
Linktree gives creators, solopreneurs, businesses, and anyone building online one place to share their content, reach their audience, and turn attention into opportunity. Trusted by 70M+ brands and creators.
*Based on rolling average over 12 months up to Sep 2025.
The only link in bio trusted by 70M+
What is a link in bio?
A link in bio is a single URL in your social media profile that opens a page of curated links to your content, products, and channels. Profile link options vary by social platform, so it gives your audience one consistent place to find everything you want to share.
Why you need a link in bio.
Most social media platforms restrict where you can place clickable links. Instagram doesn’t allow links in post captions. TikTok limits them to your profile. LinkedIn gives you one website field. A link in bio page solves this. Keep the same URL in your profile, then update your Linktree whenever you have something new to share.
What to include on your link in bio page
A good link in bio page isn’t a random list of URLs. It’s a curated page that helps your audience find what they need.
DESIGN
A link in bio that matches your brand
Your link in bio page should feel like an extension of your content, not a generic landing page. Linktree offers customizable themes, colors, fonts and even Canva integration for background designs. Linkers who update their theme/design see 2x more clicks on average.*
*Based on Linktrees created since Oct 2024.
ANALYTICS
Built-in analytics for your link in bio
You want to know which links your audience actually clicks. Linktree’s analytics show you clicks, views and where your traffic comes from so you can adjust your strategy. Not just vanity metrics. Real signal on what’s working.
EARN
Earn from your audience without building a store.
You shouldn’t need a separate store or a website to earn from the audience you already have. Linktree Shops lets you earn affiliate income from products you already recommend, digital products sell your guides, templates and presets without an ecommerce setup, and sponsored links connects you with brand partnerships without an agency. No store to build. No product needed to start.
How creators and brands use their link in bio
“We love how Linktree has helped us manage our business by having all social media and ways to pay in one location. The QR code has made it easy for customers to access it all!”
Pawan Rochwani | @pawan_rochwani
Creator
“I’ve been using Linktree for years, personally and professionally. As a media publisher and creator, Linktree has allowed me to connect the dots across platforms, have better control in guiding a user’s journey, and growing engaged viewers on my content.”
Razmig | @razmig
Media publisher and creator
“Linktree has solved my need to drive my community to all of my different platforms. They’re now able to easily find and access resources that help them become more financially savvy.”
Catie T | @millennialmoneyhoney
Finance influencer
Examples of link in bio pages
Wondering what a good link in bio page looks like in practice? Browse real Linktrees in the wild, or pick a ready-made template you can customize in a few taps.
Real Linktree examples
A collection of real link in bio pages across creators, businesses, musicians and more — see how people structure their Linktree in practice.
Link in bio templates
Pick a ready-made template, drop in your links, and publish in minutes. Every template is fully customizable to your brand.
Free link in bio vs. Pro: what’s included
Start free, upgrade when you’re ready. Every Linktree comes with unlimited links and a customizable page. Pro unlocks the growth tools serious creators and brands rely on.
Themes and design
Analytics
Email integrations
Automated Instagram replies
Link shortener
Redirect links
Reduced seller fees on digital products
Free plan
Basic themes
Basic clicks + views
No
No
No
No
Standard
Pro plan
Custom themes + personalized design
Comprehensive insights
Mailchimp, Kit, Klaviyo, Sheets
Yes
Yes
Yes
9% fee
No credit card required. Upgrade when you’re ready.
What to look for in a link in bio tool
Not all link in bio tools are the same. Here’s what matters when you’re choosing one.
Design that matches your brand
Your link in bio page should feel like an extension of your content, not a generic landing page. Customizable themes, colors, fonts and Canva-backed background designs.
Built-in analytics
Know which links your audience actually clicks, where your traffic comes from, and which platforms drive growth — not just vanity metrics.
Tools that help you grow
Beyond links: Instagram auto-reply, QR code generator, link shortener, contact forms, shops. One platform, not five separate tools.
Free to start
Unlimited links and a customizable page on the free plan. Upgrade to Pro when you need advanced analytics, integrations and design controls.
GETTING STARTED
How to create your link in bio.
Every time you publish something new, just add a link to your Linktree instead of swapping out your bio link. One link in bio, always up to date.
1. Sign up for free
Create your free Linktree account at linktr.biz/register. No credit card required.
2. Add your links
Add links to your website, shop, latest content, social profiles, or anything else you want to share. Drag and drop to reorder.
3. Customize your page
Match your brand using themes, colors and fonts. Use the Canva integration to create custom background designs.
4. Copy your Linktree URL
Your Linktree URL is linktr.biz followed by your username. This is the single link you'll share across every platform.
5. Paste it in your social bio
Paste your Linktree URL into your Instagram bio, TikTok profile, LinkedIn website field, YouTube channel links, or anywhere else you want to share it.
2x more clicks
Linkers who add a profile description to their Linktree see this on average. Take the time to write a short bio that tells visitors who you are and what you do.
Based on Linktrees created since Oct 2024.
How to add a link in bio on each platform
Linktree works wherever you have a profile. Pick your platform for the step-by-step setup, then paste your Linktree URL into your social bio.
Instagram lets you add multiple links to your profile. Add your Linktree as one of them so followers can find your content, products, contact information, and more from one place.
1. Open your Instagram profile
Open Instagram and tap your profile picture in the bottom right.
2. Edit your profile
Tap Edit profile, then tap Links.
3. Add your Linktree URL
Tap Add external link and paste your Linktree URL.
4. Save your changes
Tap Done to publish the link to your profile.
Bonus: share your link in bio in Instagram Stories
You can also direct followers to your link in bio from Instagram Stories by adding a link sticker that points to your Linktree. This works for all accounts, regardless of follower count.
1. Open the story composer
Tap the Add symbol at the top of the app, or swipe right anywhere on the feed.
2. Capture your story
Capture a photo or video, or swipe up to pick from your gallery.
3. Add a link sticker
Use the sticker function to add a link sticker pointing to your Linktree.
4. Publish
Tap Your Story at the bottom left to publish.
Drop your Linktree into your TikTok profile so viewers can tap one link from any video and find everything you post.
1. Open your TikTok profile
Open TikTok and go to your profile.
2. Tap Edit profile
Tap Edit profile to open your profile settings.
3. Add your Linktree URL
Tap Website and paste your Linktree URL.
4. Save your changes
Save to publish. Business accounts can add a link immediately. Personal accounts may need 1,000+ followers before the website field appears.
LinkedIn is especially useful for professionals who want to share a portfolio, booking page and recent work all from one link.
1. Open your LinkedIn profile
Go to LinkedIn profile and click Edit.
2. Find Contact info
Scroll to the Contact info section.
3. Add your Linktree URL
Add your Linktree URL under Website.
4. Save your changes
Save to publish your updated profile.
YouTube lets you add multiple links, but a single Linktree URL keeps everything organized and trackable in a single destination.
1. Open YouTube Studio
Go to YouTube Studio and click Customization.
2. Open your profile settings
Select Profile.
3. Add your Linktree URL
Add your Linktree URL under Links.
4. Save your changes
Tap publish to add the link to your channel.
Add your Linktree to your Pinterest profile so visitors can explore your most important content from one place.
1. Open your Pinterest profile
Go to your Pinterest profile and tap Edit profile.
2. Open the Website field
Locate the Website field in your profile settings.
3. Add your Linktree URL
Paste your Linktree URL into the Website field.
4. Save your changes
Save to publish your updated Pinterest profile.
Frequently asked questions about link in bio
Create your link in bio today
Join 70M+ creators and brands who use Linktree as their link in bio. Free forever. Set up in under a minute.