Print-on-demand (POD) platforms let you design and sell merch without holding any stock. The platform makes and ships each order, and your Linktree helps fans find your store. Here's how to get started and promote your merch on your Linktree.
Why use print-on-demand
Merch turns your brand into something your followers can wear, use, or gift. Print-on-demand helps you get started:
- No inventory: The platform handles production and shipping, so you don't need to hold stock.
- Less setup: You focus on design while the platform manages the rest.
- Custom options: Offer different colors, sizes, and styles to suit your audience.
- Low upfront costs: Test new ideas without buying stock first.
- More time for content: Spend less time on logistics and more time with your audience.
- Room to grow: If a design takes off, you can move to other suppliers later.
Set up your merch store
- Choose a POD platform that fits your style and product goals. See the options below.
- Create designs that reflect your brand, like a catchphrase, an inside joke, or a fan-favorite moment.
- Set up your store with clear product names, pricing, and descriptions.
- Order a few samples to check the quality before you promote them.
Tip
Launch a limited-edition product based on a moment your fans already love. It can build buzz and a stronger connection.
Choose a print-on-demand platform
These platforms are popular with creators:
- Fourthwall: An all-in-one merch platform that designs, sells, and ships products for you.
- Bonfire: Apparel and accessories with simple setup for creators.
- Spring: A creator merch platform that works with Linktree.
- Printful: Connects with ecommerce platforms like Shopify.
- Merch by Amazon: Lists your products on Amazon, which handles fulfillment.
Tip
Show your Fourthwall store on your Linktree with the steps in How to sell merch on your Linktree with Fourthwall, or your Bonfire store with How to add your Bonfire store to your Linktree.
Promote your merch on your Linktree
- Give your merch link a title with a clear call to action, like:
- Get your hands on exclusive merch
- Join the [Community Name] crew: shop the drop
- Shop my latest merch, limited availability
- Move your merch link near the top of your Linktree so fans don't miss it.
- Share your Linktree on Instagram, TikTok, YouTube, and everywhere else, so your merch is one tap away.