Carousel advertising combines multiple images, videos and graphics in one swipeable ad. As the name applies, this ad format features a revolving effect, similar to a carousel mechanism.
Detailed Explanation
Carousel ads allow advertisers to market multiple products, services, and experiences in one place. A carousel ad’s dynamic nature is designed to grab attention and sparks the viewer’s curiosity among a sea of traditional, static ads. Consumers must wait to see each ad and decide if anything interests them.
Companies use carousel ads to:
– Feature multiple products and services that redirect to different websites. – Tell brand stories. – Highlight a product’s features. – Advertise multiple discounts and offers. – Promote the perks of becoming a customer.
Studies show that carousel ads perform significantly better than traditional static ads, especially on social media platforms like Facebook and Instagram.
For example, apparel brand Lacoste conducted a case study on carousel ads on Instagram and found positive results: clickthrough rates (CTR) increased by 61%, cost-per-click (CPC) decreased by 32% and the company doubled its return on ad spend compared to other online ad formats.