What is Integrated marketing?

Integrated marketing is a strategy that uses consistent messaging and omnichannel marketing to create a clear and memorable brand voice. This ensures the same customer experience for anyone who engages with the brand — regardless of the platform they’re using.

Detailed explanation

Among brick-and-mortar stores, social media platforms, customer service over the phone or online and advertising in print, TV and more, today’s consumers have more opportunities than ever to interact with companies. Businesses need a unified brand voice and message across all these platforms. And that’s why many use integrated marketing for their many channels.

To better understand integrated marketing, take a look at this example: a business creates an inspiring TV ad highlighting its product. The ad contains a hashtag, which the company’s marketing team uses across its digital presence to spread awareness about the product. The company may also design a landing page on its website, offering additional information about the story behind the ad and the company’s products.

In this campaign, the business uses three channels (TV, social media and its website) to draw attention to the same viral content, creating a brand identity that customers will remember.