A vanity URL is a short, self-explanatory and easy-to-pronounce URL format that redirects links from one place to another. Also called custom URLs or branded links, Vanity URLs are shortened versions of lengthy links customized to suit a brand or purpose.
Detailed Explanation
Vanity URLs are unique links used for branding and marketing purposes. Sometimes, they contain a domain name that incorporates the associated company’s brand. Many people use vanity URLs on platforms, such as Instagram, Twitter and LinkedIn.
Since vanity URLs are short and customized, they’re easier to remember and look cleaner than lengthy URLs with random words and numbers. For example, here’s what a standard link looks like: https://linktr.biz/gfoeyEIeowJW271S90eqD8eq0Xemvk
And here’s a vanity URL: https://linktr.biz/blog
Vanity URLs also help with design language, link management and search engine optimization (SEO). Not only are they pleasing, but you can easily delete, customize and edit your vanity URLs, giving you complete control over your links’ aesthetic. As for SEO, search engines find target keywords and phrases faster than jumbled alphabets and numbers, which make URLs long and difficult to follow.