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How to prioritize a link

Prioritize a link to make it stand out on your Linktree, or to send visitors straight to it. It's a good way to drive clicks to a new release, a sale, or your latest video. You can auto-expand a link, redirect visitors to it, or add an animation.

A Linktree on a phone with an animated link that draws attention at the top of the list.

Note

You can prioritize one link at a time, and animate one link at a time.


Redirect temporarily sends all visitors straight to one link instead of your Linktree. It works best for time-sensitive moments like launches, limited-time offers, ticket sales, or event registrations.

  1. From My Linktree, select Edit. In the Links tab, select the link you want to prioritize.
  2. Go to the Power-ups section and select Prioritize.
  3. Select Redirect.
  4. Set when the redirect ends in Active until.
The Prioritize settings for a link with Redirect selected, showing a countdown and the Active until date and time zone.

When the redirect ends, your Linktree is restored automatically. If the link had Auto-expand or Animate turned on before, it goes back to that setting. If a rule hides the link from some visitors, those visitors aren't redirected.


Auto-expand opens a link automatically when visitors arrive on your Linktree. It works with interactive links like videos, music, and contact forms.

  1. From My Linktree, select Edit. In the Links tab, select the link you want to prioritize.
  2. Go to the Power-ups section and select Prioritize.
  3. Select Auto-expand.

  1. From My Linktree, select Edit. In the Links tab, select the link you want to animate.
  2. Go to the Power-ups section and select Animate.
  3. Choose a style, like Wiggle, Pop, or Shimmer.
  4. Open your Linktree to see the animation in action.
The Animate settings for a link, with styles including Wiggle, Pop, Electricity, Glitch, Scramble, Orbit, Emoji, and Shimmer.

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