Prioritize a link to make it stand out on your Linktree, or to send visitors straight to it. It's a good way to drive clicks to a new release, a sale, or your latest video. You can auto-expand a link, redirect visitors to it, or add an animation.

Note
You can prioritize one link at a time, and animate one link at a time.
Redirect visitors to a link
Redirect temporarily sends all visitors straight to one link instead of your Linktree. It works best for time-sensitive moments like launches, limited-time offers, ticket sales, or event registrations.
- From My Linktree, select Edit. In the Links tab, select the link you want to prioritize.
- To prioritize a new link, create the link first.
- Go to the Power-ups section and select Prioritize.
- Select Redirect.
- Set when the redirect ends in Active until.

When the redirect ends, your Linktree is restored automatically. If the link had Auto-expand or Animate turned on before, it goes back to that setting. If a rule hides the link from some visitors, those visitors aren't redirected.
Auto-expand a link
Auto-expand opens a link automatically when visitors arrive on your Linktree. It works with interactive links like videos, music, and contact forms.
- From My Linktree, select Edit. In the Links tab, select the link you want to prioritize.
- Go to the Power-ups section and select Prioritize.
- Select Auto-expand.
Animate a link
- From My Linktree, select Edit. In the Links tab, select the link you want to animate.
- Go to the Power-ups section and select Animate.
- Choose a style, like Wiggle, Pop, or Shimmer.
- Open your Linktree to see the animation in action.
