Turn on UTM Parameters in the Analytics section of your Linktree Settings to add UTM parameters to your links. Google Analytics and other analytics platforms use them to understand where your website traffic comes from. The campaign parameter is set automatically from the title of each link.
Turn on UTM parameters
- From My Linktree, select Settings () and scroll to Analytics.
- On mobile, tap More, then tap Settings.
- Turn on UTM Parameters .
- Enter "Social" in the Medium field.
- Enter "Linktree" in the Source field.
) and scroll to 
.
Note
With these settings, Google Analytics shows all traffic from Linktree as social traffic. You can set custom URL parameters instead if you prefer.
Tip
To see this traffic in Google Analytics, connect Google Analytics to your Linktree.