Why does my link have a sensitive content label?

Your link most likely has a sensitive content label because it goes to a domain whose content may not suit all audiences. For certain domains, Linktree applies a label automatically or suggests that you add one. This helps visitors tell which links may not be right for them. To add a label to your own links, see Sensitive content labels.

Check the message when you add a link

When you add a link to your Linktree, you may see this message:

"This link may contain content that is not suitable for all audiences. To ensure that visitors are aware of the nature of the content they're about to see, we've applied a Sensitive Content label to this link. This link may appear differently to some visitors, depending on the platform they were referred from."

If we're only suggesting a label, the message says "we suggest applying" instead of "we've applied".

See what your visitors see

When someone selects a labeled link, they see one of these messages:

• "This link may contain content that is not appropriate for all audiences."
• "This link is unavailable, as it does not comply with the guidelines of the platform you came from and is not meant for all audiences."

In some cases, visitors can select Continue to go to the link, or go back.

Remove a label

Some labels can be removed in your link settings.

1. From My Linktree, select Edit. In the Links tab, select your labeled link.
2. Select the lock icon below the link's URL and opt out of the sensitive content label.

If you can't opt out, the label is permanent by design. That happens for certain domains, and for visitors coming from certain platforms.

Appeal a label

If you can't remove a label and think it's a mistake, submit an appeal with the Appeal a Decision form.